Begin with the end in mind, the future is promising!

Recently, Huading Group successfully held a meeting in Jiande, Hangzhou. 2025 Mid-year sales summary And the work deployment conference for the second half of the year The meeting system reviewed and summarized the marketing achievements in the first half of the year, analyzed the existing shortcomings and gaps, and conducted an in-depth analysis of the current market situation. Formulate sales strategies and measures for the second half of the year, Deploy and refine the key tasks of the next phase of marketing, calling on all the marketing soldiers of the company to cheer up and start anew, Forge a wolf-like marketing iron army, Customer-centric, collaborative operations, combining wisdom and courage, to conquer the future!

The company's semi-annual sales summary and deployment meeting was presided over by the company's deputy general manager Liu Wenhua. Company-related leaders Fu Zhanjie, Liu Jinsong, Wang Xiqiao, and Lu Zhuo attended the meeting, along with heads of relevant functional centers or departments. Factory managers, and Various sales regions Directors, business backbones, etc. attended the meeting.

The day's meeting agenda was rich, closely focusing on the core issues of marketing work and detailing implementation strategies.

At the beginning of the meeting, the directors of each sales region took turns to present their semi-annual summary reports. They reported from various dimensions such as market analysis and market development, the completion of semi-annual performance, and key measures to achieve the goals in the second half of the year, listing data, discussing ideas and shortcomings, and proposing measures.

Then, the new channel department brought Sales planning for graded and stagnant inventory, the research institute brings special reports on new product development, providing a clear direction for the next stage of product refinement, layout, and upgrading. The research institute also conducts knowledge explanations on six product series such as cooling, anti-UV functional nylon, and profiled cross-section fibers, strengthening the linkage between technology, products, and the market, and empowering marketing personnel.

Subsequently, Vice President Liu Wenhua, on behalf of the sales center, conducted 2025 Mid-year marketing summary and next-phase strategy report, the report fully affirmed The efforts and achievements made by various sales teams in the first half of the year, conducted SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, propose the sales strategy and key measures for the second half of the year, and also point out that, In the face of fierce market competition, the company will further optimize its product structure and improve service quality to achieve the annual sales target.

Deputy General Manager Liu Jinsong delivered a special report on quality improvement. The report categorized and analyzed the quality issues existing in the first half of the year, listed the improvement measures implemented in terms of equipment, technology, raw and auxiliary materials, management, customer service, etc., and further proposed the work plan and measures for quality improvement in the next stage, as well as the initiation of major quality research projects. It emphasized that with the improvement of the quality awareness of all employees, the perfection of operation, process, system, and system, the quality of the company's products will surely be strongly guaranteed, providing strong support for the marketing front.

The meeting also held an award ceremony for 2025 The regions and offices that excelled in completing the sales tasks in the second quarter were grandly commended, awarding prizes such as the Outstanding Achievement in Target Sales Completion Rate, Outstanding Achievement in Target Profit Completion Rate, Outstanding Achievement in Inventory Turnover Days, and Comprehensive Outstanding Achievement in Quarterly Completion.

At the end of the meeting, Fu Zhanjie, the general manager of the company, carried out strategic deployment and summary of marketing work.

He said that the company's performance in the first half of the year was generally commendable, which stemmed from the joint efforts and hard work of marketing, production, and various systems. What should be done in the second half of the year? We should use internal certainty to deal with external uncertainty, to sum it up 8 Words: Combining wisdom and courage, conquering the future! 'Wisdom' is the 'ying' in marketing, 'courage' is the 'xiao' in marketing, 'ying' and 'xiao' must be combined, because under the current intense competition, we must actively 'compete', but also leap out of 'competition', only the wise and brave can win when paths cross.

Facing the future, how will the company enhance its core competitiveness at the marketing level?

First, believe in the power of the brand. Why have beverages like Nongfu Spring and Coca-Cola achieved success? It mainly lies in their excellent control over channels and strong brand building. Huading should learn from these brands, continuously enhance brand value, and grasp our best and most core key points.

The second is to break away from homogeneous competition. We cannot just be a production-oriented enterprise; we need to move towards the upper end of the smile curve, relying on high value-added products, branding, and marketing capabilities to break away from homogeneous (within the same traffic) competition and achieve differentiated competitive advantages.

The third is to carry out structural and competitive adjustments to achieve precise marketing. Structural refers to customers and products, by sorting out and understanding the value needs of customers, providing the products that customers need, and truly satisfying customers. Competitive refers to quality, cost, customer satisfaction, and internal efficiency. At the same time, the company will establish three major process systems, namely IPD (Integrated Development System), LTC (Lead to Cash Process System) and ITR (Issue to Resolution Process System), improve overall operational efficiency.

The general manager emphasized that the essence of marketing is differentiated competition! Real marketing should be carried out from three dimensions: first, to have a customer-centered business mindset; second, to have a set of processes to create customer value by understanding the market and customers; third, content is king, good products also need packaging, promotion, and timely communication to target customers.

The essence of management is managing people and handling affairs, which means managing systems and processes. The mission of a manager is to activate the team's potential through continuously improving systems and processes, enabling team members to continuously create value and achieve better returns.

We marketers need to enhance our professional capabilities, learn and master the application of various marketing tools (such as 4P Theory), and focus on the power of causes [the power of causes (the fruition of causes and conditions)]—for marketers, every step from motivation to method should aim at customer satisfaction, ultimately achieving good results.

Finally, General Manager Fu Zhanjie encouraged the company's marketing team with the motto 'No boundaries for operators, no limits for sellers', hoping that in the face of an extremely competitive market environment, they would firmly believe in the company's strategy and tactics, and encouraged everyone to continuously break conventions, dare to innovate, surpass themselves, and forge ahead bravely in future work!

Customer-centric, collaborative combat! Nylon filament global first, vision leading!

The successful convening of this semi-annual sales meeting not only serves as a comprehensive review of the company's semi-annual sales work, pointing out the direction for the sales work in the second half of the year, but also sounds the rallying call to unite strength and blueprint the future, demonstrating Huading's determination to go all out to achieve new victories!